Venture story · CultivX
CultivX: starting on the farm, with the problem
Agriculture has thousands of problems. CultivX begins in the field, understands one, and only then decides what to build.
Agriculture has thousands of problems. Too few hands at harvest. Water at the wrong time. Weather that turns a good season into a loss. Input costs that keep rising. Selling before you know the price.
CultivX, the house’s agriculture company, is built around a simple discipline: start on the farm, with the problem.
How CultivX works
- Go to the field and study the problem with the people who live it.
- Let the problem decide the tool: computer vision, software, an app or a device.
- Test with growers before calling anything finished.
- Label the work honestly: Research, In development or Pilot.
Why this matters
It is easy to start with a technology and look for somewhere to use it. CultivX starts the other way round, because a grower’s problem does not care which technology solves it.
Growers, farmer producer organisations and agri partners can reach CultivX through cultivx.in.
Perspective