Acharya Holdings

Public initiatives

Jal4All

We aim to make drinking water free: free to the person drinking it, paid for by brands.

ActiveA company of Acharya Holdings
Jal4All drinking-water cartons carrying a sponsor message

Some needs are so ordinary that nobody designs for them. Drinking water in the places where people wait, queue and gather is one of them. Jal4All treats it as public infrastructure.

Brands pay to put their message on drinking water that is handed out free, where people wait: stations, hospital queues, expo gates and the Simhastha in Nashik and Trimbakeshwar. The person drinking it never pays. Every sponsor gets a private campaign page with the places, dates and cartons counted.

A second track, Jal4All Foundation (registration in progress), is for companies that want to fund drinking-water projects as CSR: water points, pumps, storage and the revival of village water bodies. The two tracks are kept strictly separate.

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