Acharya Holdings

Announcement · Jal4All

Jal4All is live: free drinking water, paid for by brands

jal4all.in is now live, setting out how Jal4All works: brands put their message on drinking water handed out free, and the person drinking it never pays.

Acharya Holdings1 min read

Jal4All drinking-water cartons carrying a sponsor message

Jal4All’s new website, jal4all.in, went live on 23 October 2026.

It sets out the idea in plain terms: Jal4All aims to make drinking water free for the people who drink it. Brands pay to put their message on the water and hand it out where people wait. The public never pays.

Two tracks, kept separate

  • Brand campaigns: the carton carries the sponsor’s own message, read in the hand where people wait or gather. Each sponsor gets a private campaign page with the places, dates and cartons counted.
  • Jal4All Foundation (registration in progress): for companies that want to fund drinking-water projects as CSR, such as water points, pumps, storage and the revival of village water bodies.

Marketers, CSR teams and venue owners can reach the team through jal4all.in.

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